biggest youtubers

Top 10 Biggest YouTubers in the World

YouTube is one of the biggest phenomena on the internet. The video-sharing platform owned by Google is the second most visited website in the world, with roughly 30 billion visitors every month. Since its inception back in 2005, YouTube has also become much more than just a website where people can watch and upload videos. An entire industry has developed around the platform. Many YouTubers aren’t uploading videos as a hobby anymore, but have turned into professional content creators, and the video-making process into their full-time occupation. The biggest YouTubers, meaning the most-watched and most-subscribed YouTubers even manage to make a very good living through their videos.

From funny or entertaining videos to prank videos, educational videos, music videos, political videos, and make-up tutorials, there are barely any niches/genres for which you won’t find appropriate video content on YouTube. It is, therefore, no surprise that many media experts expect YouTube, alongside other online video-sharing websites and streaming services, to eventually completely replace traditional media in the not-so-distant future.

The following ranking lists the current Top Ten of the biggest YouTubers by their respective number of subscribers. Keep in mind that only individuals are listed here, no companies or organizations. Two niches, in particular, are dominating YouTube right now…

Note: The following ranking lists the ten biggest YouTubers. Only individual YouTubers are eligible for the ranking. Brand channels, as well as group channels, are hence excluded from the ranking.

For the ranking of the Top 10 most viewed YouTube videos of all time, click here.

The 10 Biggest YouTubers 2024

biggest youtubers


1. Jimmy Donaldson a.k.a. “Mr. Beast”

Jimmy Donaldson a.k.a. “Mr. Beast”

Channel name: MrBeast

Number of Subscribers: 234.9 million

Real Name: James Donaldson
Born: May 7, 1998
Nationality:
American

On YouTube since:
2012
Channel language:
English
Genre:
Stunts, Games & Challenges

Jimmy Donaldson, better known as MrBeast, is the biggest YouTuber in the world, with the by far highest number of subscribers. Donaldson started his channel in 2012, at the age of 14, and despite his channel growing only slowly initially, he remained patient and focused on creating content until the eventual breakthrough of success. MrBeast is now overall a remarkable figure in the digital landscape, with his influence transcending well beyond the sphere of YouTube, across multiple social media platforms.

With his many videos, the American YouTuber has managed to set new standards for original and innovative entertainment. MrBeast has a knack for creating viral videos that captivate millions of viewers across the globe. His content, known for its innovation and extravagance, often involves large-scale challenges, stunts, games, and also charitable acts, always carried out in an entertaining way.


2. Eva Kidisyuk a.k.a. “Diana”

Eva Kidisyuk

Channel name: Kids Diana Show

Number of Subscribers: 118.0 million

Real Name: Eva Kidisyuk
Born:
March 31, 2014
Nationality:
Ukrainian

On YouTube since: 2015
Channel language:
English
Genre:
For Children

Eva Kidisyuk, better known as “Diana”, follows as the second biggest YouTuber in the world. Kidisyuk is known for her channel, the “Kids Diana Show,” which was started by her parents in 2015, when Kidisyuk was one year old, and has since become the biggest Children’s YouTube channel in the world. As the top child YouTuber worldwide, the Ukrainian YouTuber has captivated a global audience with her family-friendly content, which typically features playful skits, educational themes, and unboxing videos. Her channel has emerged as a pioneer and cornerstone of children’s entertainment on YouTube, and the digital landscape as a whole, amassing a staggering subscriber count and view tally that surpasses most traditional children’s entertainment mediums.


3. Anastasia Radzinskaya a.k.a. “Nastya”

Anastasia Radzinskaya a.k.a. “Nastya”

Channel name: Like Nastya

Number of Subscribers: 112.0 million

Real Name: Anastasia Radzinskaya
Born:
January 27, 2014
Nationality:
Russian

On YouTube since: 2016
Channel language:
Russian & English
Genre:
For Children

Anastasia Radzinskaya, better known as “Nastya”, follows as third among the biggest YouTubers in the world. Radzinskaya is also starring in her children’s YouTube channel, called “Like Nastya. The Russian YouTuber’s channel was started by her parents in 2016 when she was just two years old. It offers a mix of educational themes, unboxing videos, and adventures that resonate with children across the globe. With her content available in both Russian and English, Nastya managed to become the most popular children’s YouTuber in the Russian-speaking world, alongside her success outside of Russian-speaking countries.


4. Felix Kjellberg a.k.a. “PewDiePie”

Felix Kjellberg a.k.a. “PewDiePie”

Channel name: PewDiePie

Number of Subscribers: 111.3 million

Real Name: Felix Kjellberg
Born:
October 24, 1989
Nationality:
Swedish

On YouTube since:
2010
Channel language:
English
Genre:
Comedy & Video Games

Felix Kjellberg, widely known by his online alias “PewDiePie”, stands as the fourth biggest YouTuber in the world. The Swedish YouTuber is known as one of the first YouTubers to reach a million subscribers and is often cited as one of the platform’s most influential and pioneering personalities. Kjellberg began his YouTube journey in 2010, gaining prominence with his comedic and often irreverent commentary on video games. His channel soon branched out, encompassing vlogs, comedy shorts, and viewer-driven content. PewDiePie’s distinct blend of humor, coupled with his genuine connection with viewers, propelled him to achieve the status of the world’s biggest YouTuber from 2013 to 2022 when he was surpassed by MrBeast.

He today still holds the record for the longest streak as the biggest YouTuber. His influence extends beyond his subscriber count, as he has become a fixture in internet culture and a defining example of the impact and reach an individual content creator can have in the digital era.


5. Justin Bieber

Justin Bieber

Channel name: Justin Bieber

Number of Subscribers: 72.5 million

Real Name: Justin Bieber
Born:
March 1, 1994 
Nationality:
Canadian

On YouTube since:
2009
Channel language:
English
Genre:
Music

Justin Bieber also finds himself in the Top Five of the biggest YouTubers in the world. While mainly a singer, Bieber’s meteoric rise to fame actually started on YouTube, with his early covers of songs, which he posted on his YouTube channel, through which he was then discovered and given his first record deal. Although Bieber has long since transcended the platform to become one of the world’s biggest pop stars, it’s his YouTube origins that laid the foundation for his massive global success. The Canadian singer’s YouTube channel continues to be the most popular music channel on the platform, making Bieber also a successful YouTuber and pioneer when it comes to the music section of the video platform.


6. Konrad Dantas a.k.a. “KondZilla”

Konrad Dantas a.k.a. “KondZilla”

Channel name: Canal KondZilla

Number of Subscribers: 66.8 million

Real Name: Konrad Dantas
Born:
September 13, 1988
Nationality:
Brazilian

On YouTube since:
2012
Channel language:
Portuguese
Genre:
Music

Konrad Dantas, famed as “KondZilla”, is the sixth biggest YouTuber in the world, the by far biggest YouTuber in Latin America, and the biggest YouTuber who produces entirely non-English content. The Brazilian started his channel in 2012 and has become a true visionary in the realm of music video production and YouTube content creation. Dantas’s channel “Canal KondZilla” has established itself as a true powerhouse of Brazilian pop culture, particularly the vibrant funk ostentação music scene. His channel has served as a launchpad for numerous artists and is popular all over Latin America. KondZilla’s music videos are known for their compelling narratives, dazzling visuals, and authentic vibe.


7. Marshall Mathers a.k.a. “Eminem”

Marshall Mathers a.k.a. “Eminem”

Channel name: EminemMusic

Number of Subscribers: 58.7 million

Real Name: Marshall Mathers
Born:
October 17, 1972
Nationality:
American

On YouTube since:
2007
Channel language:
English
Genre:
Music

Marshall Mathers, universally known by his stage name “Eminem”, is first and foremost known as the best-selling rapper of all time, but the American rapper also finds himself among the biggest YouTubers in the world. Eminem started his YouTube channel “EminemMusic” already in 2007, as one of the first in the hip-hop industry, and many followed his example in the following years. Featuring a plethora of music videos, lyric videos, and behind-the-scenes content, his YouTube channel is Eminem’s testament to his tremendous success over two decades and his popularity all over the world.


8. Christopher Comstock a.k.a. “Marshmello”

Christopher Comstock a.k.a. “Marshmello”

Channel name: Marshmello

Number of Subscribers: 56.8 million

Real Name: Christopher Comstock
Born: May 19, 1992
Nationality:
American

On YouTube since:
2015
Channel language: English
Genre: Music

Christopher Comstock, better known as “Marshmello”, is currently in eighth place among the world’s biggest YouTubers. The American Electronic Dance producer and DJ had his career breakthrough in 2015 by uploading his remixes to SoundCloud and YouTube, quite rapidly becoming a big success on both these platforms. His channel is now the biggest Electronic Dance channel on YouTube and has become a hub for his music creations and colorful music videos. This makes Comstock, otherwise especially known for his Marshmellow-themed mask, not only one of the biggest and most influential figures in Electronic Dance music but also places him among the biggest YouTubers.


9. Taylor Swift

Taylor Swift

Channel name: Taylor Swift

Number of Subscribers: 56.2 million

Real Name:
Taylor Swift
Born:
December 13, 1989
Nationality:
American

On YouTube since:
2006
Channel language:
English
Genre:
Music

Taylor Swift comes ninth among the biggest YouTubers in the world. Taylor Swift is first and foremost known as one of the best-selling music artists of all time and an absolute icon in the music industry. However, through her massive global popularity, the American singer-songwriter also owns one of the most subscribed YouTube channels in the world. Her channel showcases high-production music videos of her songs that often break viewing records upon release. She started the channel in 2006, before her big rise to fame, making her also an absolute pioneer in the realm of YouTube music.


10. Ed Sheeran

Ed Sheeran

Channel name: Ed Sheeran

Number of Subscribers: 54.1 million

Real Name: Edward Sheeran
Born:
February 17, 1991
Nationality:
British

On YouTube since:
2006
Channel language:
English
Genre:
Music

Ed Sheeran completes the ranking of the ten biggest YouTubers in the world. The British singer-songwriter today is also not predominantly recognized as a YouTuber but rather for his music. However, Sheeran opened his channel already in 2006 and thus also belongs to the generation of singers who adeptly utilized YouTube to jumpstart their music careers and reach a global audience before ever signing a record deal. Sheeran’s channel is now one of the most subscribed channels on YouTube and a big treasure trove for his fans, offering a blend of official music videos, live performances, and personal vlogs that provide a window into his creative process and personal life.



The 10 Biggest YouTubers:

1. JIMMY DONALDSON
MrBeast”
~ 234.9 million subscribers
2. EVA KIDISYUK
“Kids Diana Show”
~ 118.0 million subscribers
3. ANASTASIA RADZINSKAYA
“Like Nastya”
~ 112.0 million subscribers
4. FELIX KJELLBERG
“PewDiePie”
~ 111.3 million subscribers
5. JUSTIN BIEBER
“Justin Bieber”
~ 72.5 million subscribers
6. KONRAD DANTAS
“Canal KondZilla”
~ 66.8 million subscribers
7. MARSHALL MATHERS
“EminemMusic”
~ 58.7 million subscribers
8. CHRISTOPHER COMSTOCK
“Marshmello”
~ 56.8 million subscribers
9. TAYLOR SWIFT
“Taylor Swift”
~ 56.2 million subscribers
10. ED SHEERAN
“Ed Sheeran”
~ 54.1 million subscribers
Updated as of January 2024.

The Top Ten Biggest YouTubers by number of subscribers. Only the individually biggest YouTubers are eligible for the ranking, excluding brand channels run by corporations or organizations as well as group channels. Source: youtube.com.


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